As you can tell by the headline, famed auteur director Michael Bay will be visiting every home that watches the Super Bowl tomorrow in person to tickle the inhabitants’ private areas with plastic robot toys from the 1980s.

It seems like an outlandish marketing idea. It would be way easier if he just made a trailer for the film and showed it to us sometime after the third quarter starts. Still, here’s the announcement from the director himself from his personal website:

The Super Bowl spot is coming Sunday in the third Quarter (few minutes into the quarter slot). The spot will be online a few minutes after that – The full length teaser trailer will only be on Friday the Thirteenth. It will not hit the internet until a week later. The Teaser really only teases stuff – I’m holding so much stuff back from the final trailers because I personally hate going to movies where you have seen it all.

Tell me what you think,

Michael

Ah, I made have read that wrong. Glad to know he personally hates going to movies where we’ve already seen the whole movie. Truly, he’s a man of the people!

Unfortunately, he’ll be holding back. We’ll have to wait another two weeks for the full monty. If you hate football, or simply don’t really care about the Arizona Cardinals, feel free to skip the game (or just watch Puppy Bowl V) and check FSR for the teaser trailer. We’ll have it as soon as it pops online.