Of all the critiques lobbed at the John Carter‘s marketing problems, one of the more devastating was that the name was boring and meaningless. Where do you go after that? How do you build advertising when your name is terrible (or worse: dull)?

So, it’s in that spirit that, according to Bleeding Cool, the new Michael Bay-produced “Teenage Mutant Ninja Turtles” movie will simple be called Ninja Turtles. Way to steal The Asylum’s rip-off title right out from under them.