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Perhaps the most interesting thing about director Matthew Vaughn’s (Layer Cake, Stardust) upcoming project Kick-Ass, which is based on a comic series from Wanted scribe Mark Millar, is the immense amount of puns that will surely grace the headlines of the interwebs. “Matthew Vaughn Continues to Kick-Ass,” “Vaughn takes time to Kick-Ass,” and my personal favorite “McLovin to Kick-Ass” have already shown up. Oh, the endless wonder that is the web-o-sphere, never without a decent bit of hyperbole here and there.

Anyway, the ‘McLovin’ headline is referring to the fact that Vaughn has begun casting for the film, which follows a high school dweeb who attempts to reinvent himself as a real-world costumed superhero named Kick-Ass who seems doomed to failure because he’s not athletic or coordinated until he runs into real bad guys with real weapons. Currently in talks to star is Superbad’s Christopher Mintz-Plasse. Mintz-Plasse will play the Red Mist, the angry teen son of a mobster who tries to find uncover Kick-Ass’ identity.

After many a Hollywood studio passed on the project, Vaughn has raised the funds independently for the $30 million dollar production, which will be made under the banner of his company Marv Films. This just shows how much Vaughn believes in Kick-Ass, a film that has long been in development.

We will keep you updated, of course, as production moves along.