James Cameron Not Messing Around With His ‘Avatar’ Trailer

Posted by Neil Miller (neil@filmschoolrejects.com) on March 10, 2009

James Cameron takes his craft very seriously. And rightfully so, as Cameron’s upcoming film Avatar has built up some impressive buzz and even mightier expectations. Fans expect that the man who pioneered cool CGI effects with Terminator 2 and took scale to the umpteenth level with Titanic will deliver something truly remarkable with his next film, said to be another potentially mind-boggling sensory experience. And to live up to such lofty expectations, one must choose carefully when cutting together a trailer — as it can severely modify the expectations, hopes and dreams of his faithful fans.

This is why we are now seeing a report from Market Saw that is claiming that eight trailers have failed to meet Cameron’s standards of excellence. There have been strong rumors from various sources saying that a trailer will play for press and industry folks at ShoWest in Las Vegas at the end of this month, but nothing has been confirmed. There has been some footage shown at various toy conferences in Europe, including a three minute clip of Na’vi running through Pandora that was shown at CeBit in Hannover, Germany. You can read a much more in-depth report about that footage here.

Also notable in the Market Saw report is some new information about how grounded the film will be in real science. For those not familiar, the film follows the story of a Marine (Sam Worthington) who is brought to the distant planet of Pandora, inhabited by a humanoid race known as the Na’vi. As he attempts to settle the planet as an alternative home for humanity, he gets in too deep with the Na’vi and ultimately crosses over to lead the indigenous race in a battle for survival. And as the report explains, the film will have a lot of hard-science based elements as Cameron and team build up this richly bio-diverse planet. “What Weta and Cameron have done is create a complete alien ecosystem grounded in hard science,” Explains Market Saw’s source. “If Pandora were real, it would look and feel like what will be represented on screen.”

If true, this “eight trailers denied” rumor gives weight to the immense expectations that James Cameron has for this film, which would be his first directorial work since he made the highest grossing film of all-time, Titanic, in 1997. Also, I am digging the “real science” element of Pandora’s ecosystem. If anything, Cameron’s film will be a very cool experience.

Are you excited about Avatar?

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