Welcome to another truly ominous Reject Report. Ominous because, well, it’s looking scary at the box office this weekend. Not only do we have the horror movie Prom Night set to open along with the shoot-em-up Street Kings, but it looks like it will be another down week at the theaters. Another weekend of empty movies houses all over America. But it shouldn’t stay that way for too much longer, as next week we all forget aboiut Sarah Marshall, and the week after that Harold and Kumar will escape from Guantanamo Bay, and come May Iron Man flies in for the rescue. So this should be the last down week we have in store for a while . But boy, is it ever going to be a downer, with a lot of movies not hitting double-digit millions this weekend.
So here is a look at the wide releases this weekend starting with Prom Night. It’s a remake of the 1980 movie of the same name. This one features Brittany Snow, Scott Porter and Jessica Stroup in a feature about a bunch of seniors at Bridgeport High School celebrating Prom. And then the violence begins, as some crazed psycho is on the losse.
Here’s what a lot of horror fans are worried about: this flick is only rated PG-13. “How can this be any good,” they whine, “if it’s not rated R??! Where is the blood and gore?!?!!” So that’s a big concern going into the weekend: whether the horror fans wll embrace this movie. I know there are people predicting over $20 million but I am more likely to say $18 million for Prom Night, just because of the worries about this movie’s PG-13 rating. It’s a double-edged sword: PG-13 will attract some people yet repel others. It’s in 2,400 theaters this weekend.
Next is Street Kings, in 2,500 cinemas, and it’s a gritty cop movie full of violence, and isn’t it about time that we’ve had a gritty cop movie full of violence?! I was getting sick and tired of these CGI cartoons and these chick flicks. This one is set on the mean streets of LA and stars Keanu Reeves. There are a couple of cop killers on the loose out there and Reeves is one of the cops out to take them out. And for good reason: he was implicated in the murder and wants to find the truth. It could get ugly. Forest Whitaker and Hugh Laurie (HOUSE!!) are also in the movie. David Ayer, who wrote Training Day, is directing this one.
Personally, I hope this movie does well because this is exactly the type of movie I want to see at the theaters, a gritty cop movie. A lot of people are saying $12 million, so that’s my guess, too.
Smart People is the third new wide release this weekend and it stars Dennis Quaid, Sarah Jessica Parker, Thomas Haden Church and Ellen Page. (Ellen Page!!!!!) It’s one of these quirky-family comedies aimed at a more adult crowd from the producer of Sideways. It’s about this college professor who has a seizure, and falls in love with receives an unexpected visit from his adopted brother, who’s a bit nuts, and his daughter is a little nuts, and everyone in the movie is a little weird. And somewhere along the line Quaid falls in love with his doctor (Parker) and they meet the rest of this nutty family.
This is rolling out in 1,150 theaters and I really don’t see how this is going to make any money. I mean, just because everyone loved Ellen Page in Juno is no reason to recommend this flick on its own. This movie is NOT Juno, it’s about a weird college professor with a beard!! So I see this one getting maybe $3 million.
So here is a look at how I see this weekend, another down one at your local cinemas, turning out.
|1. Prom Night
|2. Street Kings
|5. Nim’s Island
|6. Horton Hears a Who
|7. The Ruins
|8. Superhero Movie
|9. Smart People
There you have it! Back after the weekend when we go through the numbers here at the Reject Report!