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If you’re a mugger waiting around Madison Square Garden for the occasional clueless tourist to wander by, you might have something new to reckon with.

The ad wizards at Marvel have installed a six story tall Iron Man outside the building glaring down with that silver stare at would-be evil-doers.

On second thought, a giant advertisement can’t arrest you, so go ahead and mug that tourist, but the size extra enormous incarnation of the Shellhead is really cool. And so is the brand new television trailer that was just released.

Together with what might be a photo of War Machine, buzz for the film is growing to a fever pitch.

Photos Courtesy of Marvel.com