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Ah, this movie marketing machine never ceases to amaze me. They will certainly go to any lengths to promote an upcoming summer blockbuster. And why shouldn’t they, we just drink it in as if it were the cure to boredom. Check that, summer movies may just be the cure to boredom. Brilliant!

In this round of marketing madness, Twentieth Century Fox has joined up with the Franklin Mint to create a bunch of limited edition “Silver Surfer” U.S. quarters that will “challenge movie goers to Search for $ilver.”

Check out the details from the Fox press release:

Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.

Then begins the Search. Those who find the special coins will be directed to the film’s official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the film’s website (www.riseofthesilversurfer.com) everyday until June 12th to flip a “virtual coin” for a chance to win instant prizes.

I have to say that these promotions continue to get more and more creative. A “Silver Surfer” quarter? I don’t care if it is cheesy; I want one! But can I get mine with a sauntry photo of Jessica Alba on the back of it? Just a thought…

For more information about this contest and Fantastic Four: Rise of the Silver Surfer, be sure to visit the film’s Official Website.