Full G.I. Joe Superbowl Spot Obviously Not Made by 8-Year Olds

Posted by Neil Miller (neil@filmschoolrejects.com) on January 31, 2009

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Just days after we (the entire journalistic force of the web) questioned whether or not Stephen Sommers had been replaced by a class of 3rd graders in the director’s chair for G.I. Joe: The Rise of Cobra, and mere hours after we saw the first 10-second glimpse of the movie (that was, as we’ve admitted, impressive), our friends at Coming Soon come knocking with the full 30-second Superbowl teaser. And all signs are currently pointing toward: “Hey wait, this looks kinda fun.”

In the clip below you will see a little bit of over-the-top action (which ain’t bad), some decidely campy but fitting dialog and a hint of a badass ninja sword fight between Snake Eyes (Ray Park) and Storm Shadow (Byung-hun Lee). So alright Mr. Sommers, you now have our attention. Your task now becomes delivering a 90-minute plus film that is just as badass as this 30-second TV spot. Go…

G.I. Joe: The Rise of Cobra hits theaters on August 7, 2009. Directed by Stephen Sommers, it  stars Adewale Akinnuoye-Agbaje, Christopher Eccleston, Joseph Gordon-Levitt, Byung Hun Lee, Sienna Miller, Rachel Nichols, Ray Park, Said Taghmaoui, Channing Tatum, Marlon Wayans and Dennis Quaid. I would highly recommend you head on over to Coming Soon to see the spot in super-sexy high definition.


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  • I must have watched Snake Eyes run and jump off that tossed car thirteen times. It looks like Wanted, but in place of curving bullets, they're throwing themselves through buses and shit. Maybe it won't be so bad.
  • Really? The last shot in that trailer looks...like the best CGI of 1999.

    No, thanks. This thing looks about as generic as possible, and it's just a hunch that the premise and dialog are going to be way too cartoonish.
  • Yeah I didn't realize this was a computer animated film.

    ZING MOTHER F
  • nicky_cavella
    probably they arent finishing putting the final touches on the film. probably the CGi is still being worked on.
  • this doesn't look bad. it's probably going to have the same substance as the mummy. (lame joke..ect)
  • I've watched this a few times. I want GI Joe to be good because I love GI Joe. What I don't get is why "The Happening" happens to the Eiffel Tower. I don't like those guys in the suits that do super back flips and crash through buses. Recalling Comic Con, those are some sort of special suits that amplify humans that allow them to run as fast as cars and stuff - that has nothing to do with GI Joe. That's my problem. There is very little GI Joe in this GI Joe movie.

    What works? James McCullen seems alright. Dennis Quaid seems good. Snake-Eyes looks great. Baroness and Scarlett look good. I'm just going to be a tough sell. Paramount should probably invite me to dinner and show me some more footage to win me over.
  • So this means that we will have to wait till the reviewers here get their greasy mitts on a preview copy to let us know whether or not to drop our cash on this.

    So Robert, what are the odds that the studio doesn't apply pre screening of this movie?
  • Tough to say. Summer movies with huge budgets are hard not to pre-screen - huge red flag. What they might do, though, is invite only certain outlets that have a history of being very "forgiving" of films. IE, "Quote whores," people that will declare it an "edge of your seat action thriller" just because they want their name on a commercial. We'll have to wait and see.
  • Screw that, we need to get one of the FSR crew in there so an unbiased view makes it to the masses before release date.

    Hmm, Ok someone on the Forum has to have a contact with one of the toadies who are going to be invited to the prescreening if there happens to be one. First we track them done then we inundate them with requests to get one of our operatives in. Some that can blend without giving off those weird vibes.... that leaves out Kevin Carr....lol.
  • Sounds like a plan for the Global Integrated Joint Ops Entity! Apparently that is what GI Joe means now. Though perhaps I am being a bit harsh. The releasing studio is Paramount and they're actually really wonderful people to work with, so fingers crossed we get a look at this bad boy. And fingers crossed on the other hand it's a boatload of fun. =/
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