In Premium Rush, Joseph Gordon-Levitt plays a bike messenger that picks up a dangerous package that has him chased all over New York City. The result is a bit like Torque without the engine crashing into Enemy of the State.

At least that’s what the trailer makes it feel like. This isn’t the first film from director David Koepp, even though he’s more well known as the writer of films like Jurassic Park, Death Becomes Her, Mission: Impossible, Spider-Man and two dozen others. His bread and butter is broad entertainment with flair. Cue applause from fixed-gear enthusiasts.

What potentially sets this high concept apart is its cast. Gordon-Levitt is a hell of an actor, and he’s joined here by Michael Shannon playing (surprise) a bad guy and Jamie Chung playing (surprise) an attractive ex-girlfriend who gets him into the mess. Check it out for yourself:

Parkour! On bikes!

It all looks like unserious fun. Hell, even the name is ridiculous. Of course with all the emphasis on branding, known-entities, and video game adaptations, the biggest shock is that they didn’t call it Excitebike.

Either way, I’m looking forward to the Mountain Dew and Doritos tie-ins.

Are you?