Disney Extends Toy Story 3D Double Feature Run

Posted by Bethany Perryman (bethany@filmschoolrejects.com) on October 13, 2009

toy-story

Variety’s reporting that Toy Story and Toy Story 2 in 3-D have claimed $22 million in only 10 days. Not bad for some old ass movies. This success has prompted Disney to extend the movies’ runs, presumably through the end of the month. With last week’s release of new Toy Story 3 posters, and yesterday’s actual release of a fun and intriguing trailer, I can’t say that I’m surprised.

Chuck Viane, in Disney’s domestic distribution department, called the extension “open-ended”, but it likely won’t run past November 2nd. That’s the day when the studio debuts its 3-D holiday flick, A Christmas Carol. The solid showing has Disney up in arms, and we’ll likely see more classics rendered for today’s 3-D-manding (get it?) audiences. Beauty and the Beast, an obvious test balloon, is set to have a 3-D release in 2011.


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  • finalcrisis2
    I'm still wondering if these companies yet realize that people don't necessarily want to see these movies in 3-D.....they just want to see them in theaters again. I bet you the majority of people going to see Toy Story, and and other movie like Beauty and the Beast mentioned above, just to be able to see it in theaters again. I know I am.
  • Musashi
    That is why I am going with my niece and nephews. I was going to go this afternoon, but since the run is extended, maybe we'll wait until the weekend. I never saw it in theaters and would like to, so hopefully I'll enjoy it in 3D. I like being able to see classics on the big screen again or for the first time like when I saw Rashomon (1950) 2 weeks ago at a film festival. I haven't seen a 3D film since Spy Kids 3D in theaters, so seeing these will let me see if all this new 3D tech hype actually lives up to the claims.
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