Discuss: What Was the Best Movie Trailer of 2008?

Posted by Neil Miller (neil@filmschoolrejects.com) on December 2, 2008

Heath Ledger in The Dark Knight

The folks over at Yahoo Movies, keepers of many of the web’s movie trailers, have kicked off what will be known as the month of the top ten lists as the movie web takes a look back at the year that was 2008. To get us started, they have released their list of the ten most popular movie trailers based on the number of views each trailer received. Rememer, that is most viewed, not the best. Have a look at the list below to see which trailers won the popularity contest:

1. The Dark Knight
2. Indiana Jones and the Kingdom of the Crystal Skull
3. Twilight
4. The Incredible Hulk
5. Iron Man
6. Harry Potter and the Half-Blood Prince
7. Wanted
8. Hancock
9. Sex and the City
10. Kung Fu Panda

It makes sense that The Dark Knight and Twilight were both very high on the list, seeing as those were two of the most buzzed about films of the year. I would have thought that Iron Man would be higher than fifth, though. It says something about a trailer’s popularity when it becomes the center of an Onion News spoof. Though, these numbers are just Yahoo’s — it would be very interesting to see the aggregated totals from Yahoo, Apple and AOL Moviefone.

Of course, this all leads us to the big question — what is your favorite movie trailer of 2008?

My personal pick would be Iron Man, as it succeeded in getting fans of all ilks jazzed about a B-level comic character and started the resurgence of Robert Downey Jr’s career. Also, one that did not make the Yahoo list but was equally brilliant was Tropic Thunder’s red band trailer. Yet, I don’t know if I could really disagree with The Dark Knight topping this or any other list — its theatrical trailer did hold my attention over the course of 20-30 plays.

Feel free to leave your list of the best trailers of 2008 in the comment area below.

[via Cinematical]


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  • Of this list I would have to say Dark Knight. But most red-band trailers like Zack & Miri, Tropic Thunder and even Semi-Pro were good. I watched the trailer for Slumdog Millionaire like 7 times in a row last week, that movie is infectious.
  • Ryan
    This wasn't really a big movie, but I laughed so hard every-time I saw the red band trailer for Pineapple Express
  • Max Payne. The trailer looked fucking amazing. It lied.
  • I still agree with Neil on this one. I loved Iron Man and Dark Knight but at the same time I thought Tropic Thunder tops my list (but of course everyone has their own opinion).
    1. The Dark Knight
    2. Tropic Thunder
    3. Iron Man
    4. Kung Fu Panda
    5. Twilight
    6. The Incredible Hulk
    7. Indiana Jones and the Kingdom of the Crystal Skull
    8. Star Trek
    9. Zack and Miri make a porno
    10. Role Models
    11. Harry Potter and the Half-Blood Prince
  • Jeff
    I only like the first theatrical trailer for The Dark Knight. The second isn't good at all.
  • What about Pineapple Express? Not the best movie but the trailer for it was fantastic.
  • I take it this list does not just count films released during this year, but the trailer released for it this year (ie: Harry Potter and the Half Blood Prince). If that is the case then how about The Watchmen teaser trailer released with The Dark Knight? As far a films released this year it would have to be The Dark Knight followed closely by Iron Man. I know we are a bunch of tough guys and gals here but what about the trailers for Wall-E and Bolt!?! C'mon give a little bot its due (and all the cash it raked if for The Disney Empire - inset menancing music).
  • Ryan
    I love the second Dark Knight trailer and the first and second Indiana Jones trailers. Also the Star Trek Trailer- Nimoy version
  • Totally agree man. I think the 2nd Twilight trailer falls in this category as well.
  • jimcraig
    Yeah, if it doesn't have to be a film released this year then the Watchmen trailers (especially the first) are being severely overlooked. That first Watchmen trailer is hands-down the best I've since, well, Zack Snyder's last film, 300.

    Otherwise, I gotta go with The Dark Knight and Pineapple Express.
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