Dark Knight Movie Trailer Shenanigans: Misdirection, Bootlegs and Laughing Clowns

Posted by Neil Miller (neil@filmschoolrejects.com) on April 29, 2008

As you all may very know at this point, there has been a whole lot of hustle and bustle in the world of The Dark Knight and it’s continued viral marketing campaign. Earlier this evening, die hard Batman fans and legionnaires of The Joker descended upon pre-determined coordinates left for them on whysoserious.com/itsallpartoftheplan. The viral puppets were then led on a scavenger hunt around their locales until they ended up at a movie theater, where they were shown the brand new movie trailer that was previously shown to audiences at the New York Comic Con. It was a trailer that we expected to have online this evening. Unfortunately, we had no such luck, so to speak.

After a few more online games via the WhySoSerious site, we ended up on another page (found here), where we found the following:

And that, unfortunately, is where I lost interest in the whole thing. Why go through all that trouble just to tell us that it will be another week. I guess the jokers behind the viral marketing campaign got the last laugh today. And while we will certainly keep an eye on things for you, we wouldn’t want to get your hopes up regarding a high resolution version of this trailer any time soon. We did, however, come across this bootleg courtesy of TrailerAddict.com:

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