Daily Diversion: Michael Bay’s Got Milk Commercial

Posted by Neil Miller (neil@filmschoolrejects.com) on April 21, 2009

I was floored — yes, floored yesterday to find out from Danny of the Totally Rad Show via Twitter that Michael Bay had in fact directed the above commercial. There are several reasons why this was such a revelation: (a) I felt stupid for not already knowing that Mr. Bay had directed such a brilliant commercial, (b) I loved this commercial during it’s original run and (c) because it once again proves that Bay’s got some chops beyond explosions. Don’t you forget that people.

Should anyone want to fight about Michael Bay’s worth as a director, I’m available via Twitter here: twitter.com/rejects

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AnJ

You know, i feel really bad for that guy...

Isamu

Michael Bay’s worth as a director is more better than himself or the commercial he directed himself before he was a director of badass movies, this commercial was okay to laugh at, I think it was funny but not that funny for a funny commercial to be.

Veronica

He also made some pretty awesome Victoria's Secret commercials.

Voltron

duuuuude!!!! they ran this commercial all time when i was a kid, while watching goosebumps and power rangers! damn, Bay has skillz; can even make milk intense

Burbanked

It's a terrific commercial. What Bay is excellent at - perhaps better than anyone - is this kind of short-form narrative. Quick, easy ideas, visually told. He's an amazing commercial director and his movie trailers are near works of art.

But given a narrative, or a story with characters who are supposed to act like humans, or some kind of coherent A-Z plotline, he can't do it. He chops it to hell, never bolts the camera down and makes it all into one- and two-minute staccato pieces instead of a cohesive whole. Filmmaking by way of brain aneurysm.