Comments on: Coming to a Movie Theater Near You: Higher Ticket Prices

By: Rohith

Rohith — Fri, 05 Feb 2010 12:39:49 +0000

People are smart … They know which movies are worth watching in 3D.
The Studios will soon realize that not everyone watches everything in 3D.

Avatar is an exception, I don't know if there is any other movie out there that had 80% of its gross from 3D sales.

By: Meself

Meself — Fri, 05 Feb 2010 07:05:54 +0000

What concerns me more is that Technicolor is proposing a film-based stopgap measure for those not willing to invest in digital projection as more and more 3D films pile up at the box office with insufficient screens. They boast improved optics and using the circular polarisation that Real D and other digital systems currently use, but it's really nothing more than a dressed-up version of the old SpaceVision format, which used Techniscope-height frames on a single strip. Am I going to pay the premium for this type of presentation? Definitely not, but it was already tested with The Final Destination in some markets and viewers rated it the same as digital 3D. Accept no substitutes.

By: adamcharles

adamcharles — Fri, 05 Feb 2010 02:15:45 +0000

Gone With the Wind was also released theatrically 6 times.

By: dfds

dfds — Fri, 05 Feb 2010 02:03:42 +0000

they are also opening themselfs up to people getting fed up and pirating more and more. avatar did good because it came out during the holidays and it was the must see movie. high ticket prices will also hurt a lot of non-big movies and make even more people just wait for the dvd to come out

By: Aleric

Aleric — Fri, 05 Feb 2010 01:30:10 +0000

Gone with the Wind still sold MORE tickets than Avatar.

By: finalcrisis2

finalcrisis2 — Fri, 05 Feb 2010 00:19:19 +0000

I don't see why we would have to continue to pay the extra $3 for the 3-D viewing if we already have glasses from seeing some other 3-D movie. Now the 3-D glasses may change, however slightly from city to city int their respective theaters, but why can't I bring my 3-D glasses to one of the same 3 theaters that I always go to and get $3 knocked off? I know it cost more to make the movie all 3-D, but I can go see a regular screening of the same movie that's being offered in 3-D for the regular price. If they're so dead-set on making us pay the extra $3 over and over and over, why not just release the movie in 3-D and not in regular 2-D? Makes no sense.

By: CanadianOranges

CanadianOranges — Thu, 04 Feb 2010 21:40:48 +0000

I agree with everything you said here. I think it's unfair to qualify Avatar's record-breaking status with an asterisks because of 3D. The gross is the gross regardless of ticket prices. If it were only because of 3D, every 3D movie would be near the top.

And this is coming from someone who really didn't like Avatar.

By: Reebee7

Reebee7 — Thu, 04 Feb 2010 21:27:47 +0000

I guest wrote on a blog last summer, and the guy who created the site focuses mainly on box-office data with insights. He's been critiquing this 3D phenomenon for a while now. He's made some pretty interesting youtube videos about the stuff as well.

Theboxofficejunkie.com

By: Phoebe_b

Phoebe_b — Thu, 04 Feb 2010 19:29:10 +0000

Hey, I'm making an observation about what studios are aiming for, not a prediction about how consumers will respond.

By: Anrkist

Anrkist — Thu, 04 Feb 2010 19:23:26 +0000

I've got some ocean front property in Arizona that I've been trying to sell for years now.

By: Phoebe

Phoebe — Thu, 04 Feb 2010 14:19:02 +0000

As you point out, people are willing to pay extra for 3D theater tickets, but will 3D effects motivate people to buy DVDs too? I think studios are mainly hoping that people will be willing to pay extra for home entertainment in 3D (as it becomes available). Time will tell on that one.

By: navibluecom

navibluecom — Thu, 04 Feb 2010 13:43:57 +0000

At least there's a reason for higher ticket prices. Good 3D effects, and not just an increase.
Avatar fan site: www.Naviblue.com