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Details have been coming out slowly as the marketing for the J.J. Abrams’ produced super-secret monster movie Cloverfield heats up. We helped debut the second trailer (which can be viewed here) back in mid-November. Today, sources told our friends over at ShockTillYouDrop that the film will have a very lean running time of 90 minutes. So needless to say, whatever this monster is, it will completely wipe out New York in 90 minutes, right? Cool.

Also, the folks who are marketing Cloverfield have been passing around a little faux commercial for the soft drink Slusho! which is the beverage of choice in Cloverfield. The trailer, which can be seen below, is only the most recent Slusho! appearance. The drink made its rounds on the hit show Heroes all last month, as our friends at /film reported.