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Relativity, Rogue Pictures and Universal have finally won the race for Sundance’s hottest ticket, the social media-centric mystery doc Catfish. During the festival, the Henry Joost and Ariel Schulman directed documentary was by far the hardest film to see for members of the press. I was among those who kept missing it, and missing it, and missing it.

Unlike me, it would appear that director Brett Ratner did get in to see it (I knew there was a reason I didn’t like that guy). According to THR, Ratner championed the film at Relativity and played a big role in getting the deal done. He is said to be staying involved for the film’s release, which is yet to be determined. Though early word is that it will be released later this year through Universal’s edgier arm, Rogue Pictures.

Per THR, the film “follows Ariel’s brother Yaniv, a New York photographer who becomes involved with a Michigan family composed of a mother and father, older sister and an 8-year-old girl named Abby.” Without giving away too much, you should know that the film explores some of the ways that 21st century humans communicate, and some of the inherent dangers of the digital age.

“Catfish is a film that could never have been made even just a few years ago,” said producer Andrew Jarecki. “It is a product of our generation, of miniature flip cameras, ‘sexting’ and social networking. Rogue Pictures has the attitude, irreverence and wide distribution to get this film seen by the masses. Moviegoers will be charmed by it, but more importantly, they will see themselves in it.”

I dare not say anything more, as I’ve heard that Catfish is the kind of movie best seen with minimal prior knowledge. I myself, am trying to stay clear of advanced details as well, as I do plan to see it.