Well, it’s fair to say theater owners fell in love on Valentine’s Day with all the money they were reaping in. And with President’s Day on Monday the money promises to keep rolling in.

Valentine’s Day was, as expected, the first place finisher at the box office — but the haul was a much better than expected $52 million! Well, I suppose that’s what happens when you fill a movie with just about every big name from Hollywood.

It looks like a lot of boyfriends got dragged to the cinemas to see this flick. And the Hollywood crowd is expressing its usual shock over the fact that women actually go to the movies (as if Sex and the City and the Twilight movies were a fluke)! Now the big headline from Hollywood is all about how this is “yet another big movie driven by female audiences” and how to expect more movies aimed at women so Hollywood can finally take advantage of this untapped market.

This is news? Females have been going to movies for years, and only now does Hollywood figure out they should maybe make some movies for them.

Also, it was a good weekend for the two runners-up, Percy Jackson & The Olympians: The Lightning Thief ($31 million) and The Wolfman ($30 million). So it was a really big weekend for all the new releases and for the box office in general.

Meanwhile, Avatar fell to fourth place. Still, what’s remarkable is that it still made a chunk of money, hauling in $22 million. Its overall record domestic haul is now $659 million dollars! Wow.

The weekend results:

1. Valentine’s Day – $52,410,000
2. Percy Jackson & The Olympians: The Lightning Thief – $31,100,000
3. The Wolfman – $30,627,000
4. Avatar – $22,000,000
5. Dear John – $15,300,000
6. Tooth Fairy – $5,600,000
7. From Paris with Love – $4,740,000
8. Edge of Darkness – $4,585,000
9. Crazy Heart – $4,000,000
10. When in Rome – $3,429,000

That’s all for now! Back with another preview of the weekend box office later this week with another Reject Report!