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You just fell for some classic false advertising. No, we don’t have 60 minutes of the upcoming film Avatar, from director James Cameron, to show you. We don’t really have more than about 2-3 minutes of footage. In fact, all we have is this behind the scenes look that aired as part of the CBS show 60 Minutes last night. Get it?

3D or not 3D, that is the question. At least, that is the question posed by this 12-minute featurette that aired on 60 Minutes, taking an in-depth look at James Cameron’s aggressive innovation in the long-gestating production of Avatar. It is a fascinating piece, which many of you may write off as “heard it” material. But remember, this may be the first exposure to Avatar for the 60 Minutes crowd, so it begins at square one. Either way, I think we can all find something interesting in there for ourselves.

With screenings for press beginning in the second week of December, we should have all the opinions on the full 3-hour movie soon enough. Avatar opens December 18, 2009.