Fox Puts Heigl’s 27 Dresses Up Against Cloverfield on MLK Weekend

Posted by Maggie Van Ostrand (maggie@filmschoolrejects.com) on January 5, 2008

The front wall of Fox studios features a massive painted poster of Katherine Heigl with The Devil Wears Prada written across her chest. Don’t let that fool you. It’s an ad for her new picture, 27 Dresses, written by Aline Brosh McKenna who also wrote The Devil Wears Prada. Fox wants to be sure you know that.

In order to sneak in more sneaks, Fox is delaying the opening of this new comedy from January 11th to January 18th, taking advantage of Martin Luther King Jr. holiday weekend. They are determined to beat out Paramount’s SciFi thriller Cloverfield opening the same weekend.

The film stars Heigl as Jane, a woman who has been a bridesmaid 27 times, who re-examines her always a bridesmaid lifestyle when her younger sister Tess (Malin Akerman) gets engaged to Jane’s boss (Edward Burns). James Marsden also stars in the comedy, directed by Anne Fletcher.

Source: A Fox Studios Passerby, ComingSoon.net

Read more articles by Maggie Van Ostrand