Hitchcock got attention by unspoilerizing Psycho. He sent public word that nobody was allowed in after the picture started. Critics were asked to keep the ending secret, which hampered the reviews but intrigued moviegoers who joined in the conspiracy.
A good approach which worked, at least back then.

Could he do that today? Dunno. But the best bits are in the trailers and in our imaginations … it takes a really good film to supersede what we already have seen on the net or in our fertile minds.

Except 24. There's a real opinion division — some fans turn their TVs off right after the ep ends so they don't see any of next week's appetite-whetting scenes. Not me. I can't wait a week to find out if Jack lives another hour.

Hitchcock got attention by unspoilerizing Psycho. He sent public word that nobody was allowed in after the picture started. Critics were asked to keep the ending secret, which hampered the reviews but intrigued moviegoers who joined in the conspiracy.
A good approach which worked, at least back then.

Could he do that today? Dunno. But the best bits are in the trailers and in our imaginations … it takes a really good film to supersede what we already have seen on the net or in our fertile minds.

Except 24. There's a real opinion division — some fans turn their TVs off right after the ep ends so they don't see any of next week's appetite-whetting scenes. Not me. I can't wait a week to find out if Jack lives another hour.

I'll take it one step farther…most TRAILERS ruin movies.

If there's something coming that I know I'll more than likely go see, I go on complete blackout for months before the movie comes out. I'll go as far as to close my eyes in the theater to avoid a trailer. If it's something I might enjoy mostly for the eye candy in particular…the trailer will more than likely serve up the tasty nougat center almost in it's entirety, ruining the whole thing.

A completely perfect example is 'Transformers 2'…I'm sure someone will drag me to see it…and if the stuff between the eye candy is as bad as the first one, the big effects sequences will be the only redeeming quality.

—–

One more thing…referencing what MrDeath said up there. I started doing this after seeing 'Fellowship of the Ring'. I didn't really know anything about it, and in fact thought we were going to see a live action version of 'The Hobbit', which I was familiar with and was freaked out by the name 'Bilbo'. So going in fresh, with no expectations at all allowed the movie to kick my ass in a way it hadn't been kicked since I was a kid. So, the less you can know, the better I say.

I'll take it one step farther…most TRAILERS ruin movies.

If there's something coming that I know I'll more than likely go see, I go on complete blackout for months before the movie comes out. I'll go as far as to close my eyes in the theater to avoid a trailer. If it's something I might enjoy mostly for the eye candy in particular…the trailer will more than likely serve up the tasty nougat center almost in it's entirety, ruining the whole thing.

A completely perfect example is 'Transformers 2'…I'm sure someone will drag me to see it…and if the stuff between the eye candy is as bad as the first one, the big effects sequences will be the only redeeming quality.

—–

One more thing…referencing what MrDeath said up there. I started doing this after seeing 'Fellowship of the Ring'. I didn't really know anything about it, and in fact thought we were going to see a live action version of 'The Hobbit', which I was familiar with and was freaked out by the name 'Bilbo'. So going in fresh, with no expectations at all allowed the movie to kick my ass in a way it hadn't been kicked since I was a kid. So, the less you can know, the better I say.

But if I did stop reading about movies then I'd actually have to focus on school, and that is just unacceptable.

But if I did stop reading about movies then I'd actually have to focus on school, and that is just unacceptable.