If you only had a minute to tell a story, what would you say? Would it be enough time to express great human sorrow? A gut-punch of a laugh? As it turns out, filmmakers from all over the world achieve this feat every year at the Filminute International One-Minute Film Festival. Currently in its 7th year, executive director John Ketchum is once again issuing the challenge to everyone to deliver a strong movie in only a minute.

It seemed only fair to give him a single minute to pitch his film festival. We go slightly over, but maybe that’s just more proof of tough the challenge is. The online festival will run during the month of September, and you can check out the entire proceedings at Filminute’s website, but for now, here’s Ketchum with a bit about their philosophy and what you can expect.

Check out the incredibly brief interview below:

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