but if movies I would buy in one form or another, I'd say maybe 6-7 of all that I see in a year (and I see a lot)

but if movies I would buy in one form or another, I'd say maybe 6-7 of all that I see in a year (and I see a lot)

Paranormal, the latest supernatural thriller from Cross Shadow Productions, (the
creators of the Dove.org approved, best-selling BMG releases: Pray and Pray 2:
The Woods) will be available in stores nationwide January 26th 2010. The 2009 Mrs. America is starring in it.

See more information and trailers at:
http://www.ParanormalTheMovie.com

Following the success of family-friendly suspense/thriller The Exorcism of Emily
Rose (Sony Pictures), comes a riveting supernatural thriller in the vein of the hit
SyFy television series, Ghost Hunters and Frank Peretti's House (Roadside
Attractions / Lionsgate).

Paranormal follows best-selling, self-made novelist Greg Evans struggling through the worst case of writer's block in his award-winning career. In a desperate search for
inspiration, Greg quickly finds himself immersed in a world he is not prepared to face.
Turning to a group of paranormal investigators, Greg and the ghost hunting team search for proof and answers, yet are unaware they are about to have an experience of a
lifetime! None will leave the way they came. Paranormal will peel back the supernatural curtain to reveal how The TRUTH will EXPOSE the darkness!

The exception might be something like Paranormal Activity (I might just walk over and buy it rather than sit in the theater, not alarmingly interested in it) or some great small film (Brick) that I want to immediately show friends.

I'd say in a year I might buy a DVD like that twice.

It's hard for me to say whether I'd buy a movie I just got finished watching. I don't think I would…

A perfectly ordinary theater-goer sees a movie that they LOVED…I mean, jump up-and-down, fist pump the air L-O-V-E-D, and upon exiting the dim theater into the lobby, they happen to see a red-shirted Regal employee manning a table chock-full-o DVD's and other associated merchandise (as there is bound to be a HUGE marketing push…so that the lobby will look like a Suncoast Video), so what do they do? They buy a DVD (and get talked into a T-shirt, or some such thing). They then go home…the “high” ends, and then they realized the movie they just purchased, although a good movie, wasn't worth the $40 they just spent on the DVD.

This post-viewing “high” will certainly cause an increase in sales, although the potential for returns might be just as high (buyer's remorse, and all that).

On the flip side, a movie that was awful upon first viewing most likely will not generate an increased likelihood for immediate sales. Some movies also require thought and further reflection before a definitve judgement is made (as to it's being good or bad). This might end up with a DVD purchase down the road, but not upon immediately exiting the theater.

In the end, DVD's get purchased, but I still think the likelihood of a movie being purchased down the road will prove to be the most effective. Sometimes that delayed anticipation causes a greater interest (plus a longer marketing schedule).