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I suppose this boiling point could be about bad Blu-ray transfers.  There are a bunch of them out there that aren’t worth the upgrade price from DVD.  Poor picture, poor sound.  Or just a poor original print that doesn’t make much sense to watch on Blu-ray.  But no, not yet.  This is about something more annoying.  Something easily fixable and mostly non-sensical.  If you’ve ever watched a Blu-ray, you’ll know what I’m talking about.

Approximately nine out of every ten Blu-ray discs, once popped into the player, immediately tell you about the superiority of Blu-ray.  They show you a comparison of DVD resolution and Blu-ray resolution (Warner Bros uses Troy to illustrate the point).  Digital images of discs spin around the screen, logos fly, clips pass.  A narrator powerfully tells me about all the advantages of Blu-ray.  Perfect sound.  Perfect picture.  1080p High Definition.  All of this is great, save for one thing.

I’m watching a fucking Blu-ray.  Clearly, I have a Blu-ray player.  Obviously, I have selected to watch a Blu-ray.  I’m not sure I’m the target demographic for this advertisement.  Who is?  I would guess people watching DVDs.  So the audience is nobody that has this Blu-ray disc and everybody who doesn’t.  Yet the advertisement is on the Blu-ray disc.  Why?

You might want to logically assume that it’s just there because they print the Blu-ray disc and the DVD from a similar or even the same master.  Well, I can assure you, my friends, they do not.  I know a few people in the DVD authoring business and it’s a pain to do Blu-ray and DVD because you need a different team in a different department for each.  What’s done for the DVD can be entirely different than for the Blu-ray.  Blu-ray’s often have additional special features, so clearly there is time and room to make changes.  Why keep running this advertisement?  I’m getting sick of seeing it.  It’s like if every time you took a first bite out of a Big Mac it told you to eat at McDonalds. Yeah, no shit, you got me.  I’ll make sure to do that.  Again.  Because I always do.

In the grand scheme of life, is this a big deal?  Nope.  But in my little world of watching anywhere from 3 to 14 movies in a week, it’s an annoyance, seeing the same commercial (sometimes unskippable) play over and over and over, telling me to buy what I clearly already bought.  Maybe I should just hit play and close my eyes for 45 seconds, because when I see that damn perfect picture, perfect sound pitch for Blu-ray on my Blu-ray, I hit my perfect boiling point.

Can’t get enough of Robert Fure’s rants? Get them in real time on twitter: Twitter.com/RejectRobert. Also, check out the Boiling Point Archive.