Movie Marketing

Director Tony Kaye‘s debut was 1998′s stunning tour de force, American History X. The film stars Edward Norton as a recovering skinhead trying to set things right in the present while remembering his misdeeds of the past, and if you haven’t seen it I can’t recommend enough that you stop reading and seek it out immediately. It’s an incredibly affecting film anchored by a tremendous performance from Norton. Sadly, Edward Furlong also stars. Kaye and Norton had a very public falling out during the film’s post-production, and the director seemingly vanished into thin air in the decade-plus since. Except he’s actually been making films at a steady pace. You just most likely haven’t seen them. Now thirteen years after reportedly trying to remove his name from American History X (and replace it with Humpty Dumpty) Kaye’s latest film looks to return him to the limelight. The critically acclaimed indie Detachment stars Adrien Brody as a man who chooses to avoid personal connections as the ones he was born with begin slipping away. A dead mother, a father falling into dementia…he avoids intimacy to avoid the pain, until his latest teaching assignment finds him forming an unexpected bond. Check out the clip below, and head over to the film’s official site for more info.

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Everything You Need to Know About Product Placement

Not long ago, the team here at FSR took a look at the wild world of product placement in movies over a series of Culture Warrior articles, sponsored by Doritos. One great point that our own Cole Abaius made in his essay, A Word About Product Placement in Movies (Brought to You Buy Doritos) is that product placement impacts moviegoers in different ways. Some of us are more acutely aware of when we’re being sold to. Others simply don’t mind. What we can all agree on, however, is that product placement is alive and well and very much in existence. As explained by this cool new infographic from the folks at Online MBA Advice, the history of product placement is rich, the future is bright and most of us don’t seem to mind.

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The horror…the horror… The best part about this poster for New Year’s Eve is either that it features all of the names and pictures of the actors, but not in the same order, or that the catchphrase “Let The Countdown Begin” lets us know that it’s a Doomsday Movie. Garry Marshall, who should be ashamed of himself for directing Valentine’s Day, proves once and for all that he owes some serious men down at the race track by stepping up to direct this sequel which seeks to squeeze even less screen time out for even more famous faces. Also, Homeless Hector Elizondo is kind of cruel considering they made everyone else look halfway decent (except for Ashton Kutcher who clearly didn’t show up for a photo shoot and forced the marketing department to find a paparazzi shot of him smiling). Enough with the words! Check it out for yourself, and feel free to largify it by clicking (if you dare):

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Jon Favreau’s follow-up to Iron Man 2 keeps him firmly entrenched in the big budget world of comic book adaptations, but this time it’s with a far lesser known property. The best way to make up for that shortfall of awareness? Reign in one hell of a cast… Daniel Craig, Sam Rockwell, Olivia Wilde,Paul Dano, and Harrison Freaking Ford. That’s right. Harrison Ford is returning to science fiction for the first time since 1983′s Return Of the Jedi. Can only go up from there… The first trailer for the film will be released tomorrow, but to whet your appetite until then Universal has unveiled the first poster. With a cast like this it’s almost a guarantee it’ll be filled with familiar faces and names right? Think again partner. Aside from continuing to inexplicably promote Nintendo’s Power Glove the poster makes a bid for anachronistic teasing over selling itself with celebrity. It’s a shrewd move even if the final result does hew a bit too close to the poster for Jonah Hex (sans CGI sidekick Megan Fox of course).

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The Fright Night remake is still over a year away from release, but the first image of character design from the film has already been glimpsed. David Tennant (Dr. Who) stars as a popular Las Vegas magician called upon by some uppity teens to face off against pure evil in the form of Jerry the vampire (Colin Farrell). The role is an updated version of the TV horror host played by Roddy McDowell in the original film. Anton Yelchin, Imogen Poots, and Christopher Mintz-Plasse play the aforementioned uppity youngsters. The image below is of a three-story banner hanging in the lobby of a Hard Rock Hotel & Casino where the Fright Night magic show takes the stage. Behold the mystical stylings of Peter Vincent, Mindfreak!

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Alice Creed

Trailers are so 2009. Welcome to the future of film marketing as Anchor Bay releases the first five minutes of The Disappearance of Alice Creed onto the interwebs! Yeah, I know it’s not the first film to market itself this way (hell, Wolverine upped the ante by releasing the entire film in advance), but it’s still an interesting move. Doubly so in this case as the lead actress is nowhere to be seen…

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Two Sundance flicks get their first major marketing tools: The Kids Are All Right and Buried.

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You’ve been overloaded with blue, and Tron Legacy knows this. Therefore, they’re making your world a little more yellow. Poster style.

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upintheair_travelrules

Paramount Pictures has started up a pretty cool new website in support of the release of Up in the Air, Jason Reitman’s spectacular film about Ryan Bingham (George Clooney), a man who lives his life on the road.

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antichrist-1

What the hell is that thing underneath the scissors? Guess correctly and you’ll win one million FSR Cool Points (not redeemable for anything of value).

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Wherethewildsthingsareheader

The marketing campaign for Where the Wild Things Are continues its hot steak of creating beautiful ads that get our hopes up for a fantastic film.

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LawAbidingCitizenHeader

Robin Ruinsky delves deeper into the images and symbolism of two famous faces and a couple of angry colors.

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womenintrouble

A very cool new advertisement for Women In Trouble has popped on the internet on our site. Did I mention it involves Carla Gugino looking sexy as always? I have now. So check it out.

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deadsnowbanner

The video below really doesn’t need much in the way of setup. Just know that it’s viral marketing for Dead Snow, the upcoming Nazi zombie flick from Norway. Got it? Zombies. Nazis. Viral marketing. Okay… proceed.

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expendables-sly-header

Not too long ago — mere minutes, I know — I wrote about a brand new photo from Sylvester Stallone’s upcoming actioner The Expendables. I’m back right here, right now, with bigger, better and more badass images.

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cannes-2009-header

Photos of promotional banners from this year’s Cannes Film Festival have begun springing up online. Time to see what font their using on that Lovely Bones banner…

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sherlock-holmes-header

USA Today has posted an early look at the upcoming possible blockbuster including new photos, a screen description, and news about the film’s first trailer…

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bruno-header

For some reason, the marketing department behind Bruno has decided to ruin my life. Now, you can let them ruin yours too!

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wild-things-new-1

Yahoo Movies has debuted a brand new poster for Spike Jonze’s highly anticipated film Where the Wild Things Are, adapted from the children’s book of the same name by Maurice Sendak.

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startrek_crewbanner

The marketing blitz for Star Trek, the J.J. Abrams directed reboot of the beloved franchise, has been well under way for the past few weeks. And seeing as the film hits theaters on May 8th, I would assume that we haven’t seen the last bit of flashy marketing for this decidedly flashy movie.

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published: 02.13.2012
SF IndieFest
published: 02.12.2012
SF IndieFest
published: 02.12.2012
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