Lesson Learned


A Lesson Learned: There is Still Hope For the Summer Movie Season

A Lesson Learned: There is Still Hope For the Summer Movie Season

After a dismal start to the season, it looks like Pixar and Sam Raimi are restoring our faith that the Summer can pick itself up and dust itself off.

By Adam Sweeney on June 4, 2009 | Comments

Lesson Learned: Don’t Expect Perfection from Superhero Films

Lesson Learned: Don’t Expect Perfection from Superhero Films

X-Men Origins: Wolverine clawed its way to an outstanding opening weekend, proving that fans love the X-Men franchise, and that it’s best to lower our expectations for comic book films.

By Adam Sweeney on May 5, 2009 | Comments

A Lesson Learned: We Love Crazy Bitches

A Lesson Learned: We Love Crazy Bitches

Obsessed could have been called Bitch, That’s My Man! and it would have made just as much money, maybe even more.

By Adam Sweeney on April 28, 2009 | Comments

Lesson Learned: No Two Mall Cops are the Same

Lesson Learned: No Two Mall Cops are the Same

In our attempt to make sense of the cinematic world, we analyzed the weekend box office numbers. Our findings? We want a mall cop we can see on the TV.

By Adam Sweeney on April 14, 2009 | Comments

Lesson Learned: Everyone’s a Sucker for Computer Animation

Lesson Learned: Everyone’s a Sucker for Computer Animation

Call us Colonel Nathan Jessep because we’re saying you can’t handle the truth. It doesn’t matter whether it’s crap or not, moviegoers are adamant in their devotion to computer animated films.

By Adam Sweeney on April 1, 2009 | Comments

A Lesson Learned: Americans Want to Watch the World End

A Lesson Learned: Americans Want to Watch the World End

Put the peace pipe down and throw your neighbor’s hand to the side. If there’s anything to be learned from this week’s box office numbers, it’s that Americans love to watch the world burn.

By Adam Sweeney on March 24, 2009 | Comments

A Lesson Learned: Fans Want Familiarity

A Lesson Learned: Fans Want Familiarity

Until we elevate truly groundbreaking films to the top of the theatrical totem pole, Hollywood will continue to sing the same song. If past is prologue then it appears we will continue to hum along.

By Adam Sweeney on March 10, 2009 | Comments

Lesson Learned: America Loves Crossdressers

Lesson Learned: America Loves Crossdressers

In an effort to understand what makes American film audiences tick, we begin our weekly study of truths in cinema. This week’s lesson? We love men who dress in drag.

By Adam Sweeney on March 3, 2009 | Comments